Tag line?

Discussion in 'Member's Websites' started by MarnieSoapien, Nov 21, 2019.

Help Support Soapmaking Forum by donating:

  1. Nov 21, 2019 #1

    MarnieSoapien

    MarnieSoapien

    MarnieSoapien

    Well-Known Member

    Joined:
    Aug 31, 2018
    Messages:
    253
    Likes Received:
    436
    Location:
    Denmark
    I'm working on making a website now and I'm on the fence about coming up with a tag line. I don't know if it's really necessary. Do you have a tag line?

    The business name is Homo Soapien and my hubby suggested "Evolve Your Clean" which I almost immediately nixed because I don't do anything that I consider revolutionary in soap making.
     
    Ladka and Millie like this.
  2. Nov 21, 2019 #2

    atiz

    atiz

    atiz

    Well-Known Member

    Joined:
    Dec 22, 2018
    Messages:
    387
    Likes Received:
    275
    Location:
    Charlottesville, VA
    Well I have no idea about the tagline, but for sure really love your business name :)
     
    Ladka and MarnieSoapien like this.
  3. Nov 21, 2019 #3

    MarnieSoapien

    MarnieSoapien

    MarnieSoapien

    Well-Known Member

    Joined:
    Aug 31, 2018
    Messages:
    253
    Likes Received:
    436
    Location:
    Denmark
    @atiz Thanks! I'm married to an archaeologist. Lol!
     
    atiz likes this.
  4. Nov 21, 2019 #4

    SeaSuds

    SeaSuds

    SeaSuds

    Member

    Joined:
    Oct 25, 2019
    Messages:
    24
    Likes Received:
    25
    Location:
    Scotland
    I don't sell soap but I have had 2 shops on Etsy in the past selling handmade jewellery and vintage items. Tags and taglines are helpful for google search engines. There's quite a lot of advice online on how to make them work for you. Best to keep them them short and relevant to your product. 'Evolve Your Clean' doesn't really describe your product...a better way would be 'Homo Soapien, Handmade Artisan Soap' or some such because 'handmade artisan soap' is a tagline that someone is likely to search for. No one would search for 'evolve your clean'. Try and think of words and phrases that you would use if you were browsing for handmade soap and then build a tag line around that:thumbs:
     
    MarnieSoapien and Ladka like this.
  5. Nov 21, 2019 #5

    Ladka

    Ladka

    Ladka

    Well-Known Member

    Joined:
    Dec 29, 2017
    Messages:
    102
    Likes Received:
    135
    Location:
    Kranj, Slovenija
    I too love your business name! I studied Latin and also love playing with words. I will certainly visit your website.
     
    MarnieSoapien likes this.
  6. Nov 21, 2019 #6

    Megan

    Megan

    Megan

    Well-Known Member

    Joined:
    Jul 1, 2018
    Messages:
    214
    Likes Received:
    129
    Location:
    Ohio
    Taglines are more for SEO, like SeaSuds said, but you could use evolve your clean as a slogan. I think it's a very clever play on your brand...also, the public doesn't know your soaps aren't revolutionary, so don't start them out with that sentiment. As far as your customer knows, you offer the best product that they want.
     
    MarnieSoapien, Millie and SeaSuds like this.
  7. Nov 21, 2019 #7

    Millie

    Millie

    Millie

    Well-Known Member

    Joined:
    Dec 15, 2016
    Messages:
    756
    Likes Received:
    763
    I love both your name and that slogan!!

    I am a person who buys things because of cute packaging and clever wording. Especially this time of year when I'm looking for stocking stuffers. If it gives me a chuckle and smells good, I'm sold!
     
    Ladka and MarnieSoapien like this.
  8. Nov 21, 2019 #8

    amd

    amd

    amd

    Supporting Member

    Joined:
    Jul 31, 2015
    Messages:
    2,959
    Likes Received:
    3,755
    Location:
    South Dakota
    I use the tag line - Soap: It's my madness. (My business name A Misty Dimness Soap is an anagram of my tagline, one obviously came before the other).

    There is a difference between tagline and slogan. A tagline is used to define a product or company while a slogan is used to define a certain campaign where the company is taking part in. Please also don't get taglines confused with SEO tags. Not the same thing.

    I kind of like the "evolve your clean". How about "Soap for humans" or "soap for human kind"?
     
    MarnieSoapien and Megan like this.

Share This Page