Certainly perfect your soap first. I would also recommend making more than just Goat's Milk soap. If you only make gm soap you are limiting your market. I find sellers of just gm soap do no do as well as I at the farmer markets since I sell a wide variety including Vegan. At least in Southern Ca I am finding a downturn in the sale of scrubs. To much online and the customer feels they can just make them at home. Fortunetly I came up with a scrub that they cannot replicate at home, but it took me a couple of years to perfect.Should I be making more stuff then just Goat Milk Soap?
Like balms, scrubs, etc?
If so, what are some good things to start making? What sells best?
I HATE making 'friggin lip balms...Lip balms and body balms are generally simple to make but you should go through a period of testing as sometimes the cocoa butter can be temperamental and shea butter and virgin coconut oil may go grainy. Ask me how I know this!
Bath bombs and bath salts are quite easy to make and can sell well.