- Jun 10, 2011
- Reaction score
- Barcelona (Europe)
DSC01369 by rosetalleo, on Flickr
soap and jam gift basketsdec112011 by rosetalleo, on Flickr
This was in southern California, a very diverse clientele. Folks that like markets, support local business people and appreciate home made soap.
The top figure shows baskets marked un scented, scented with essential oils and infusions, and scented. Scented means using fragrance oils.
Interestingly enough, the soaps sold in the same proportion as how many soaps were in those baskets. Essential oil scents were the most popular, followed by fragrance oil scents and lastly unscented. Some folks wanted un scented and asked for the most moisturizing soap I had.
As far as what scents sold best in order, grouped in sale numbers:
rose (ran out so maybe i could have sold more?)
cocoa (ran out, all i had)
happy sea breeze
honey oatmeal (only had one)
Folks asked me about certain scents: patchouli (I do use a little patch mixed in some blends), almond, geranium, lilac.
One customer was happy about us not using palm oil, as she had traveled to some of the areas devastated by over-harvesting.
Not sure if anyone cared that the soaps were vegan, but....some seemed impressed the colors were all natural derived from plants.
The display drew people in, they liked the variety, the different colors and scents. However, what made a sale was the scent. They cared way more about scent than about color, but some folks also appreciated the colors.
Several people asked for the base oil composition of the soaps, which i found surprising. I will have to work on a label that allows a bit more writing.
I did not sell as many of the happy soaps (inserts) or soap balls as I figured. I was asking $1.25/oz for those instead of $1/oz, some are larger and the price difference makes a difference.
Also, my customers seemed to prefer the basic deck of card shape. I did not sell as many of the squarish soaps, even though some were really pretty.
My customers preferred 3 oz soaps for around $3 dollars, also they liked that I had so many scents, several people bought multiple assorted soaps for gifts. The choice and variety was appreciated.
One thing I figured is to try to cut them to be the same weight instead of selling them by the ounce. The arithmetic became time consuming, so next time I will have $3, $3.5 and $4 baskets.
On the next market I hope to have more professional looking signs too.
Any ideas? suggestions?