I have been making CP soap for about 3 years and even started my own teensy little company--trademarked name, logo and all. Well now I am writing an ingredients blurb in the "conversational" described by Marie Gale in her book. I wrote everything in the "I make" "I use" etc format and sent it off to my daughter to critique. She said I should change it to "We" because it sounds more like how a professional brand would talk about itself. Unless I use the royal "We", I can't see including an imaginary helper who hasn't helped me make soap. What say y'all?