This year I decided sell at 2 holiday markets. The first was a small market with one other soap vendor and about 10-15 vendors in total. This was my friend's first holiday market and she tried her best. I don't have any complaints about how she ran it or promoted it. The other soap vendor was at the other side of the venue. We chatted and even swapped soaps at the end of the event. The event probably pulled in 300-500 people and I sold 7 bars of soap. I know my friend was even out in the rain handing out flyers trying to get people in the door. The event was about what I expected and I really wanted to support my friend in her first holiday market. The second event was a pop up market. If you are not familiar with pop up markets, it's storefront that's rented out by the day, weekend or week and you set up your shop for the duration. There were 7 other vendors and initially we were told that we didn't have to be at the event all of the time, we could drop off our items and leave. Over time that premise changed and the organizer encouraged us to be there because we know our products better than anyone. During the 2 day event, I would estimate about 100 people came in and I sold 5 bars of soap. I know most of the publicity was done on social media and we were encouraged to "shamelessly spam our friends and family" to promote the event. At the end of the event, it was pretty obvious to me that the organizer was disappointed with the outcome of the event and said that if she does it again she's going to be stricter about vendors being on premise and their expected amount of promotion. OK. So, after all of that, I'm first going to say that I'm not upset. Both of the events were organized by first timers. Both events had their appeal to me, otherwise I wouldn't have paid to have space. And I know that sales are never guaranteed and the weather was not on our side for either event. Live and learn, right? What I want to know, is do you have certain criteria for which events you will sell at? What should I look for next year? I'm sure there are questions I should have asked, but didn't. Next year, I want to be better prepared.