Welcome Rivervillage! :wave:
'All Natural' to most folks here on the forum (and to me) is pretty much a meaningless term since it can mean pretty much anything to anyone, especially since there is no 'legal' definition of the term when it comes to selling/labeling ones wares (at least in the US anyway).
Unless it exists/grows in nature, un-manipulated/unaltered by human hands, I personally don't consider any product to be "all natural", and I confess that I hate seeing the term listed on soap labels. It is a big pet peeve of mine because the lye used to produce it is chemically manufactured, and the oils and fats that go into it may or may nor be solvent-extracted (several are).... the same goes with some of the EO's on the market (some are solvent extracted), not to mention that many of the colorants we use may be synthetic. I could go on and on.
My soap may not have many of the chemicals that commercial soaps might have, but in no way do I consider it 'all natural". I try to make it as close to 'natural' as I can, but according to the natural definition of the term 'natural', I'd be lying if I labeled it as 'all natural" or even simply 'natural'. lol
I don't sell my soap, but I gift a lot of it and I just label it as "Handmade", because it was my hands that mixed all the ingredients, and then cut it and beveled it, etc... I also list all my ingredients on it, too, in case someone is allergic to any of them.
IrishLass