rszuba said:
kaseencook, --so you say calculate materials and add 10-15% to it and that would be a good estimate for utilities, phone, shipping, gas price or milage--travel,internet, ... and maybe mailing list-postage and materials?
---so a bar that cost 1.00 in materials would be 1.15 , then times 4 for actual sell price?
renee
Overhead doesn't include shipping, because the customer pays for shipping separately, unless you undercharge for shipping (in which case that should be added on separately). We have modest phone and electricty and prob don't pay as much as people in other countries - so if you pay a lot in these items, as well as additional advertising, perhaps the overhead percentage should be increased, but it's just an estimate as it would be difficult to really calc these costs in relation to each bar of soap - it's a buffer.
I don't use the x4 equation right away, I look how much I want to make per effort time to support myself.
An average wage in Aus is about $20/hour, so if I can make and package 20 soaps an hour, I would need to make min $1 profit per soap. So if it cost me $1 to make the soap, plus %15 over head, plus the dollar profit, then I would not sell the soap below $2.15 (this would likely be the wholesale price). For retail I would then look at what other people in my area/client base are selling soap for successfully - which is about $3.50-$5, and I would prob choose a retail price within this range (perhaps twice the min sale price) = $4.30/bar. Or if you are selling to a more luxury market, I would increase the price to about $5.
So this way the sale price doesn't leave you working hard for little to support yourself with, and you are not charging too little or too much for your client base/target market. I suppose the ole retail being twice the wholesale is helpfull to check values against or if the final value could be in a range of values, but it can be detrimental if the formula does not represent what your target market expects to pay, is not competitive, or what you want to earn, though it works well in some cases.