I worked for LUSH a couple of years ago, and almost every customer would ask me how on earth did I bear the smell for 8+ hours a day. In truth, I actually really liked it - or maybe I just got used to it. I did morph into a total LUSH junkie over that period, I think I owned 1 or more of every single item they stock (50% discount was a great bonus), and I would tell anyone and everyone how marvelous everything they made was. It's difficult to describe, but they almost make you feel a little bit brainwashed and everyone I know who has worked there is the same, or still is. If someone mentioned a shampoo in general to me, I would harp on about how LUSH is so much better, how good certain ingredients are, etc. They make you really think and believe that nothing is as good as LUSH products. Now that I make products myself, I kind-of cringe looking at their ingredients. It's not as natural as they make you think, but their marketing is exceptional.
EDIT: There are a few products which I do still love, but a lot of it is overpriced for what it is. Especially here in NZ! I had been buying bath melts from LUSH for around $8 NZD a pop, then learned that I could make my own (and even better) for about 50 cents. I do especially love their perfumes, though - Breath of God is my go-to scent. Mmmm.