Okay I think I have it. I've been thinking about this for some time now and the name I've come up with is JOA. It is pronounce the way it is spelled. It is Korean for 'good'. The word for wholesome didn't work and was quite a stretch. Any thoughts?
No I'm not Korean. I have a friend who's been over teaching english and helped me come up with the name. I like the word. I desgined a logo around it and it looks sophisticated. I'll try to post a pic soon. So what do the rest of you think.
Me and my husband sat down and we though about it. I wanted it to be something about my favorite place, the south. I wanted it to mean natural and primitive and well...southern. We came up with Natural Southern Soaps and those type of things then Southern Essence just popped up and I liked it. Southern Essence Handcrafted Soaps & Gifts!
Think about what you love and what you believe in and the name will just come to you.
Branding is Important. I once named a company Crystal Clear Concepts (a filter manufacturing company the water it produced was clear as crystal) another company I called West Virginia Water refining. One was named Earth Ground Corp. (EGG). Other Capitol Business Systems. My current is Capitol Copiers Inc.
The name should cause customers to associate you with your product or vise versa and stir with in you a desire to achieve the initial goal set out to reach. It may be more important for the name to motivate you than the customer at times. If you can find a name that will associate you with your product to the customer and instantly cause a desire in you to succeed, then you have certainly accomplished a great task. I have a soap that has nine oils in it so I call it nine oils. Find something about yourself or your product you really like and start there. Listen to what people say about your soap. Also look around the grocery store at what other companies call themselves and what market they target.
Is your soap all Natural? Is it specialized? Is it medicated, Is it for sensitive skin? Perhaps all of the above.
Wish I could help more. Perhaps something in French from the north.
See, now... I just love strawberries. I am going to stick with the name. I am trying to come up with a strawberry-something-or-other soap recipe for the late spring early summer. Just in time for strawberry season. Thanks for the info Zen