On the surface of things, it would apprear that your 50% coconut is a logical choice. This makes the assumption that the maker has put the ingredients in order from highest use to lowest, and I see no reason why they would not have done this, so we'll work on the assumption that this is what they have done (and, like all assumptions, it is not guaranteed to be correct
).
Breaking down the ingredients list:
Main oils:
Coconut oil
(water)
Olive oil
Rapeseed oil
Additives:
Glycerin
Kaolin clay
Shea butter
Hemp seed oil
Fragrances and additives:
Limonene
Litsea cubeba EO
Avocado oil (probably a carrier oil for another fragrance)
Citrus aurantifolia EO
Citrus aurantium bergamia EO
Citrus nobilis EO
Spirulina maxima powder (additive in low quantity, natural colourant, temporary)
Linalool
Citral
Graniol
An interesting thing to observe is that the soap is a hot-process soap.
There are some soapmakers who work on the idea that, once the soap is fully "cooked", specialty oils can be added after the cook, and that these oils are not rapidly convert to soap (the soap WILL change over a long time, but this idea has merit in the short term IMHO).
The conclusions that I would make is that the coconut oil is actually higher than 50%, and that the soaper may have added a portion of coconut oil after the cook, along with some of the specialty oils, giving the soap a very different feel to a CP coconut soap with a superfat (where the free oils are chosen chemically during saponification).
If you want to try and replicate this in a CP soap, perhaps go the other way and increase the coconut, increase the superfat (to about 20%) and decrease the oils that will potentially go rancid (like the olive and rapeseed oils).