Some (hopefully) constructive criticism:
I wouldn't say it looks cheap, exactly - but TBH, I think the l lavender background is too much, and the font on your "product" pages is too small.
Also, it's my opinion that if your main goal is to sell soaps you should feature THEM in the center of the home page, not all the verbiage. It's all interesting stuff, but it seems to take the focus from the soaps you make and sell.
I actually thought maybe it was a work in progress because I couldn't even find your soaps link except the featured one - I had to look around for it - if I were shopping I don't know that I would have bothered. Then when I click on "our soaps" I STILL cannot purchase and have to keep looking. Ease of navigation is key in a professional, polished look.
The graphic in the corner is nifty, but is that the reason that you didn't use the left and right sides? It's annoying to see everything kinda crowded in on your home page, and then all that space.
Actually, ideally people shouldn't have to scroll on the home page (with most settings)
(I'm no designer either! Not by a long shot! But I AM a consumer and make a good % of my purchases of just about everything online)