Has anyone seen the new one with the so called paper test?
That is an effective looking ad, but I am such a cynic that I look at it and wonder what kind of paper they used, did they fiddle with it on the other soaps, what was the time elapse on the other bars (because there didn't seem to be one on the Dove bar)...
My thoughts exactly. Ads like this can be so misleading!
WTH was that paper made out of? In the way it broke down, it looked like dissolving paper. It also looks like there's more water on the other bars as well, which if it was dissolving paper, would explain the break down on those bars & not doves.
I hate dove ads, but like Liz, I like their "inner beauty" campaigns.
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