Building on the good advice you've already received here :-D, let me add my two cent's worth. (And remember, you are ALWAYS free to ignore really bad Good Advice!)
I think your set up looks lovely. Clean, tidy, (implying good things about your manufacturing) easy to see, and accessible. Personally, I prefer a bit more unstructured and happily cluttered, but that is because, despite my best efforts, I don't achieve the level of organized tidy you obviously do!
My question is (and this applies to ALL products, businesses, etc.) what's your hook? What's your theme? Why should I part with my hard earned money to buy YOUR soaps vs. the guy at the other side of the craft fair, whose prices are 25% less than yours? What makes YOU special ??
I don't mean this in a snotty way, so please don't think that. I just wonder what your "theme" is. I am a beekeeper, and I started making soaps, after selling my honey and candles for a few years. Customers would chat about when Granddad had bees, and Grandma making candles, and that led to discussions of other things . . . including home made soap -- which can include beeswax, I discovered.
:idea:
So, ALL my soaps include honey and beeswax in them. Since I live in a small, rural community in TX, all my scents are named after other tiny dots on the TX map. Since TX settlers were creative in naming their hamlets, this is fun. I.e., Skeeterville, Dime Box, Necessity, Kickapoo, Dimple, etc. That's what sets me apart from the others.
I regularly run into a very nice lady who lives not too far away who sells a whole line of fabulous goats milk products from her own goats. She buys honey from me -- and advertises as such -- for her honey & goats milk soap. I refer all queries about goats milk soap (which I don't make) to her. We have a "hand shake" agreement not to overlap too much. Since we're priced comparably, it boils down to customer preferences.
You need a niche, a hook, something that makes you stand out. Are you Mennonite? Are these your Grandmother's recipes (originally)? Do you grow the herbs you infuse in the oils? Is this an Ohio theme? Are you a Victoriana aficionado? Push it. Every person who comes to the table to ask what (the heck) you are about, is a potential customer. Talk, talk, talk.
My first customers (and guinea pigs) were my honey customers. Now I have people who come to me just for my soaps.
You are doing great! Keep up with what works, and pitch what doesn't. Good Luck!
~HoneyLady~