In my experience, how you type in goats for search makes no difference. Enter "goat's milk" and goat milk comes up in all it's forms. Try it. IMO proper spelling, grammar, and punctuation are extremely important. Having said that, I'm still finding boo-boos on my site, even on material I have gone over a zillion times. If you can, I really think a photo or two of the goats would be great on your home page. Some people just want to shop; they don't read blogs.
Where in NE are your relatives? We like it here, but we're on the east (Omaha). The state is like 3 different planets; the east, middle, and west. We go from loess hills in the east to flat farmland and lakes in the middle to sandhill desert and ranch country on the west. We used to joke that the jack rabbits pack a lunch when they head west. Nuttin' out there! It's breathtaking, though. And I think we just hijacked the post!