Well, I do very well on Etsy. It has been a great selling venue for me. It was not always that way though.
I think that tags are the key to success on Etsy. You cannot keep listing the same tags for every item and expect to have good results. You need a variety of words to use. Look at the item and see what else stands out about it other than the obvious. You also have to list something several times a day. I also feel that having a fully stocked store front is extremely important. Joining a team or two is good because you often sell to other team members. I belong to two teams and none of them pertain to soaping.
All of these things work extremely well for me!