Price Pains
I'm having alot of trouble with pricing as well. I put out my M & P soaps brochure at $4.50 bar. While I dont' think this is a huge problem, I apparently underpriced my scrubs/lotions substantially. I'm started out of the gate chargin $6.50-$7.50 for 16 oz jars, and I understand this is way too low. Same with lotions and mists. Ugh. Now I'm trying to figure out how to backtrack without looking like an idiot. Luckily, I haven't put out too many brochures--we only had 100 made up, and haven't distributed all of these. The only thing I can figure out is to put a slip inside the brochure hyping it as "Limited Time Only" introductory pricing. I know this is a bad deal, but do you think something like that will help soften it a bit? I do want to actually make a profit in this biz and not just eek out enough for my supplies. But frankly, trying to figure out EXACTLY how much it costs me per bar/scrub/lotion is not my forte; especially when dealing with small increments. Also, I still haven't figured out EXACTLY how much soap it takes to make a single bar! I'm shooting from the hip! I fill a Pyrex cup with cubes, melt it, (usually gives me 3 cups), and that usually is enough for a 3-4 bar pour, or an 18 bar tray of samples. What that works out to be in actual cost, (fragrance, color, additives, soap, labor, packaging, etc, etc., is still a bit of a mystery. Just giving it my best guess.
At any rate, could you guys weigh in on the "Introductory Price" thing? I'm trying to save the farm here. Thanks.