The whole anti preservative all natural was the greatest marketing ploy every invented and that is all it is. A ploy. Look at any of Lush's ingredients. They put off ingredients made in a lab as natural, that they are safe. (and they are) but they get the buyer to believe it is"natural". Yeah I am a "natural" blonde to. They have the public believing that propylene glycol IS antifreeze. NO IT ISN'T. Lord I could go on all day.