I'm just curious as to how the holidays fare for other businesses. How soon do you start preparing? This is my first year in business, so I am not sure what to expect. I started working on my fall stock, but sales have been "ok" so far (BUT it is only august). I'm steering away from soaps and focusing almost entirely on wax, so I'm thinking I need to buy my holiday supplies mid-late September and get them out mid-October? I'm also expecting to only sell online, I was planning on doing events this summer but anxiety So, I have to put that off a bit longer.