My new packaging

Discussion in 'Labels and Packaging' started by Hendejm, Feb 14, 2019.

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  1. Feb 14, 2019 #1

    Hendejm

    Hendejm

    Hendejm

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    Here is my new packaging. Id appreciate any feedback. I wanted something that protected the soap that was a bit more eco-friendly than shrink wrap. The fragrance still comes through the paper which is good!

    801D1FA1-9667-4380-8A07-0B0BB874B23B.jpeg
     
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  2. Feb 14, 2019 #2

    Martha

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    The label is absolutely stunning. Curious as to why you chose to wrap it instead of having a cigar band type label so you could see the soap. Are your soaps more about their qualities (conditioning, etc.) and scent rather than the colors and swirls?

    Kudos!! It's a beautiful package. Your soap marketing groupies are growing in number.
     
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  3. Feb 14, 2019 #3

    Dean

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    Love it! Very professional.
     
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  4. Feb 14, 2019 #4

    MGM

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    VERY nice. I miss seeing the soap, but I love the package.
    Just a question....you say "enriched with cocoa butter"....does that simply mean you're using cocoa butter as one of your ingredients, or do you have some sort of post-saponification enrichment? I remember a discussion where someone wanted to ensure that their "good" oils were the ones left behind in a superfat....is that what this is?
     
  5. Feb 14, 2019 #5

    Hendejm

    Hendejm

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    Thank you very much!

    There are a couple of reasons that I cover the soap.

    Protection - in transport better and soap stays protected from grubby fingers.

    No need to expose- if customer purchases in a store - there is a sample to feel, see,smell. They purchase something already wrapped and pretty. If purchased online they can’t feel or smell it and I would have a picture of unwrapped soap on the webpage.

    More professional looking - it creates a cohesive message with my branding. I feel it feels and looks more luxurious when it’s wrapped.

    I can’t think of a good reason to expose the soap....other than it’s usually done that way (it isn’t by the way). I know people at craft fairs leave exposed and that’s fine if that’s your brand. It’s not mine and I like a finished, polished look. It makes a prettier gift in my opinion and I can charge more for the soap.
     
    Last edited: Feb 14, 2019
  6. Feb 14, 2019 #6

    cmzaha

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    Cigar bands, while they look nice are a real pain. As soap shrinks the bands loosen and the soap is open to getting dirty. With him wrapping the soaps they do not get dirty and look really nice.
     
  7. Feb 14, 2019 #7

    Hendejm

    Hendejm

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    Thank you!! You’d still see the soap if you were buying - in person or on website. This is what the purchased soap will look like. It keeps/stores better and looks nicer in the store and home. Makes great gifts!

    And yes - I used the cocoa line simply to state that cocoa is included.... pure marketing gimmick No special processes needed and saponification does not discriminate as to what it reacts with. It reacts with all the oils equally.
     
  8. Feb 14, 2019 #8

    Terri E

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    Nice packaging and a lot of effort to wrap but I too would like to see the soap :)
     
  9. Feb 14, 2019 #9

    Hendejm

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    What Cmzaha said! Thx!

    Thank you! You’d see the soap in the store or on website via unwrapped sample or photo.
     
    Last edited by a moderator: Feb 14, 2019
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  10. Feb 14, 2019 #10

    dibbles

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    I like it! Are you planning on having different papers, or just one? I like the one you are using, but wonder if it will always be available.
     
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  11. Feb 14, 2019 #11

    MGM

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    I think you're correct that "lye and fatty acid enriched" would not have played as well...
     
  12. Feb 14, 2019 #12

    Hendejm

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    Thank you!! I thought about that too. Right now I can purchase the paper in bulk but I think I will change the paper with every batch. It keeps is more “artisan” and “small batch” like :)

    Lol. You say that BUT if you played the whole message right - it could be a funny and possibly good brand identity ( think going with the whole ANTI-organic, earthy, save the whale kind of message - and embracing something like - we use chemicals because our grandma did. It works - why fix it kinda angle)
     
    Last edited by a moderator: Feb 14, 2019
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  13. Feb 14, 2019 #13

    dibbles

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    I would keep the paper the same for each scent, for as long as you have it. Then change the paper to something else in the same color family for that scent. Just for continuity in retail spaces. Online, it really doesn't matter. That way someone who loves honeysuckle can more easily spot it. On the other hand, different colored papers for the same scent might be a very attractive display. I am afraid I sometimes don't give people enough credit. But if they knew they liked, for example, a soap that was wrapped in yellow paper but didn't remember the name (was it juicy lemon or lemongrass) and went to get more...but nothing was wrapped in yellow paper, would they even think to look at something wrapped in green or pink. People can be pretty dense.
     
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  14. Feb 14, 2019 #14

    Hendejm

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    You are absolutely right. I would keep soaps in same color scheme even if I did change paper. I have also toyed with printing the entire label including the background so that it’s just a matter or printing more sheets.
     
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  15. Feb 14, 2019 #15

    Kurt

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    Sturdy, rustic, floral, professional. I love it. Well played good sir!
     
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  16. Feb 14, 2019 #16

    Cal43

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    Oh lala, I love everything about it. I’m trying labels myself and I can’t get the hang of it yet.
     
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  17. Feb 14, 2019 #17

    Hendejm

    Hendejm

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    Thank you! High praise and I certainly appreciate it very much.

    Thank you! This is version 4 or 5 ...I’ve lost track. Keep at it...you’ll get it!
     
    Last edited by a moderator: Feb 14, 2019
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  18. Feb 14, 2019 #18

    Obsidian

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    Very nice. Lots of info without being busy or cluttered. Do you have ingredients on the back?
     
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  19. Feb 14, 2019 #19

    Dawni

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    It'll catch my eye for sure if it were sitting on a shelf near me. And the colorful paper contrasts very well with the black n white label.. Love it!
    I agree with this, and also curious now what the other scents/colors look like hehe.. Same pattern but different color? Different pattern altogether?
     
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  20. Feb 14, 2019 #20

    Meena

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    I think that's an excellent idea, Hendejm. I like that wrapping paper okay (not crazy for it), but I feel that if you made the entire wrapper plus label as a unit, you'd make your life easier, have less to purchase, would never run out of a style or color of paper so could permanently brand each different soap you're offering, ... you get the gist.
     
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