My hubby thinks the fruity scents are 'ok' but he really can't stand when I make floral scents.
His preferences are extremely basic:
Clean/Fresh scents of any type...Waterfall Mist, Ocean, Clean Laundry, etc
He's not a cologne-wearer, so the men's cologne types don't work for him. He's just a regular guy who likes to piddle around the yard, work on cars, build on to the house...you know, get dirty & greasy all the time. He's always around kerosene, diesel, turpentine, paint fumes, and stuff like that. So he likes to smell "clean" stuff when he can. He's the same way with soaps that I make. He'll use the ones that have a "soapy" or clean detergent smell, and nothing else.
Sandalwood is a great man fragrance, and a company called Trapp sells all kinds of scented candles- I used to sell them at a place where I used to work, and they are amazing, they scent an entire room in minutes. They even have a black pepper scented one. (ahhhchoo?)