dixiedragon
Well-Known Member
Doing a show this summer (fingers crossed) and I'm thinking and planning ahead. I am looking for some suggestions/experiences on how to name lip balms in a way that makes sense to the consumer. I plan to have 4 categories:
Flavored with flavor oils
Flavored with EOs
Flavored with the natural scents of the oils (beeswax, cocoa butter, virgin coconut)
Neutral - using deodorized cocoa butter, white beeswax, etc.
So my tentative plan:
Flavored lip balms named the flavor they are (example: Mint Chocolate)
EO lip balms labeled "Natural Lavender", "Natural Mint" and have a little "with Lavender Essential Oil" underneath the name.
Where I am stumped is on the ones relying on the scents of the oils and the "scentless" ones.
Flavored with flavor oils
Flavored with EOs
Flavored with the natural scents of the oils (beeswax, cocoa butter, virgin coconut)
Neutral - using deodorized cocoa butter, white beeswax, etc.
So my tentative plan:
Flavored lip balms named the flavor they are (example: Mint Chocolate)
EO lip balms labeled "Natural Lavender", "Natural Mint" and have a little "with Lavender Essential Oil" underneath the name.
Where I am stumped is on the ones relying on the scents of the oils and the "scentless" ones.