Surprisingly, even living in a high ag area, a lot of customers don't know what lard or tallow are. They will ask, I will tell them, and they still buy the soap. The only time it has cost me a sale is when someone is vegan/against animal products. It seems like I am getting asked more often "do you make vegan soap" so I am working to formulate a recipe that works the same as my non-vegan soap. This way I will have some products to appeal to the non-animal fat crowd, but still make the peeps who don't care happy by getting the same quality product.