I'm unsure about Etsy. Every time I go there to do product research, I end up being dazzled by something I wasn't originally looking for. I also won't buy from someone who has no reviews. Period. Too much sketchiness going on there.
I also find TONS of what I consider underpriced products. I hate that so many flash-in-the-pan sellers just dump their products at unrealistic prices. Being in that arena just lowers the price standard for the buyer. Unless you have a single item or short line of products that really
stand out — like there is absolutely nothing else like it on Etsy — it might be an exercise in frustration. But take my advice with a spoon of salt because I'm a curmudgeon.
What I would suggest is creating some kind of friends and family program from your site only. Say perhaps: Person at my stall, buy X bars at my table today, and get XX% off your online purchase (make it a meaty discount, something hard to refuse), PLUS send your friend/family member to my site and they get the same XX% off, PLUS a free bag o'ends (or free shipping, or free tester scrub or something), PLUS for every 5 friends who purchase YOU get a FREE bar of soap! or whatever merch.
If you have a regular crowd of buyers who love your product, use them to build your online buyer pool. Give them a reason so juicy they can't NOT go to your website.
Look at Kohls. I literally tell myself not to shop there because I get wrapped up in all the deals, 30% off already low prices, PLUS bucks, PLUS extra discounts if I shop in a time frame. It's impossible to run into that store and only shop once.
I'm not saying deep cut your prices.
What I am saying is get creative with incentives. Maybe create a line that is ONLY available on your site.
Maybe give them "Silver Dollars" in person so that they can spend on your site. But tie in a way that if they refer people and THEY buy then the friends get something special, the person who sent the friends gets something special... everyone gets something.
Make them feel like Kohls, like it would be ridiculous — it would literally be like losing money — to NOT shop at your site.
And then, always make sure you're thanking them for supporting small biz. By sending your friends and family to shop at my site not only gets you perks, and them perks, but you're supporting a small biz, the backbone of America, AND you're getting a good product AND sticking it to Evil Big Chem. Right then and there a bald eagle swoops in and grasps a bar of your soap in its talons and everyone waves flags, and there's a tear of pride in a small child's eye.
Ok, I get carried away...
But seriously, never miss an opportunity to share your story, because people like you ARE the backbone of America. This country was built on big dreams and small businesses, and that is something to be VERY proud of. YOU have a story, why you started your company, even if it doesn't seem like a big deal to you, its a story worth telling.