Can I just like this post a bajillion times???This is going to come off as very cynical, but I'm very suspicious of anything labeled as 'all natural'. The term promises so much, but is so nebulous, i.e., it can pretty much mean anything or absolutely nothing at all. I'm especially suspicious of it in regards to soap, seeing as how the lye we use for making soap is not anywhere near what I would deem as "all natural", not to mention that the oils and fats we use are all processed in some way or fashion, many times chemically, before we even receive them into our hands. I don't sell, but if I did, you couldn't pay me enough to even touch the term with a 10,000-foot pole.
I also think it's wrong on a personal level. Until legislation happens you should be fine legally (I'm not a lawyer either). There are some lawsuits in the works that might change all this in the future. It's a difficult subject with a lot to consider. I'd like to see a 3rd party organization create a standard and certification people can use similar to "Certified Naturally Grown". I'd rather the USA gov stay out of it and let natural mean nothing.Not a lawyer, but I would be concerned that if I labeled a soap "natural" that used FOs, and a person with fragrance sensitivities bought it assuming it was made with natural fragrance, I could be held legally responsible if they had a bad reaction. I certainly feel that in that case I would be morally responsible.