It's pretty much been word of mouth, although I do get the occasional magazine blurb, gotta love those freebies! What happens a lot is (and you guys know this that sell) is that people give it as gifts, and then the recipient loves the soap and turns into a customer. and, I always tell my customers with a wink "now tell everyone you know". I do think that helps. The other thing is I always tell my brand new customers "do come and tell me what you thought, I love getting your feedback" and, they will come when there's another new person, and say how they loved the soap, and since that's like a testamonial to them, it means alot, and that helps sales too. I think that's really important, I mean, if you are going to grow, you have to know what your customers think, ask for their input, it's good for you and it helps build rapore (sp?). That's so important, you're not just making sales, you're building relationships with these people. OK, off my soap box now! What do you think?