My personal online website never did diddly for me. IMHO, you can not compete w/ the big guys (etsy,ebay,amazon) and will never get enough traffic directed to your personal site when they are the top 4 search pages no matter what you search.
I did OK on ebay & am REALLY pleased w/ my results on etsy. To me it is like this, having your own personal website is like building a brick & moratar shop in the boonies with only has 1 little dirt road that goes to it. Unless you have a ton of time, money & experienec to reroute the highway to your shop, you are better off renting a space at the Galleria that is already packed w/ shoppers everyday & has been for years?