Yep, I second the suggestion for better lighting when doing product photography. Your white background should be WHITE not gray, and the products should pop out from the background. An internet customer cannot smell, touch, or view your product in person, so your photos have to be eye catching -- crisp focus, well lit, accurate color balance, and excellent contrast.
There is a big video window below your Iadora banner on every one of the product listing pages and product detail pages that I looked at. It seriously interfered with my shopping experience to the point that I started to get discouraged. When I shop, I want to see and read about a product, not see the same video window over and over again. Consider putting the video in a More Info section so people who want to learn more can do so and shoppers can enjoy shopping.
Make product photos a consistent size. On the "New" page, for example, Juicy Fields photo is smaller, Lemongrass Sage photo is bigger, etc. All photos on a page should be the same size -- 40 pixels by 40 pixels or whatever you choose. Just be consistent.