As soap makers we have many options for colorants - natural, labcolor, micas, etc. However, the latest trend in soaping is to offer products that are as natural/pure as possible. Natural colorants unfortunately do not offer bright and vivid colors as a mica or lab color would. What are you currently using for colorants? Why did you decide to go that route? I own a company that's positioned on providing customers' natural / pure (as organic as possible) soap - what ideally would customers like to see as a colorant in soaps? And how do you justify to your customers that mica and labcolor really don't negatively affect your skin.