"...why would you market a soap that you think is too drying to men?..." What Kiwi thinks is too drying for her skin might be wonderful for someone else. Many men tend to like a more cleansing soap that may be too drying for many women. I think these differences may also be related to climate (hot, humid vs cool, dry), genetics, the person's age, etc. I'm still trialing the salt bar I made at the very end of 2018, and after almost 11 months of cure, I'm still not sure I like it all that well. It has certainly become milder as the months have passed, but not enough to suit my skin. I think salt is refreshing, but I wish I could get the pleasant feel of bathing with salt without using a lot of coconut oil to boost the lather.