The second idea that mitigates the use of infused oils is that soap is a wash off product. So lets say you make an amazing chamomile infusion, and its in olive oil and 30% of your soap recipe is olive oil, so you use all of your infusion in making your soap. Since oils make up about 60% of your soap batter, your infused olive oil is about 18% of the soap.
Since we don't know how much of the infused goodness survives the saponification process, but we do know that the scent gets annihilated, lets just make a generous wild guess that the amount of goodness that survives is 10%. So 18% X 10% = 1.8% of the soap has any benefit of the infusion.
Then when you use the soap lets say that for a new 4 oz soap, 1.8% of it stays on your body lets generously say 2 minutes before its washed off? How much good can it do?
Now, like everyone says - this is for cold process only. If you add the infusion for HP then it doesn't get eaten by the lye monster - though there is a lot of heat. Then the infusion will survive. But it will still be in low concentration (superfats arent usually more than 10%), in a wash off product.
There is still label appeal though
And Susie wasn't being mean. Unless you are selling soap as a cosmetic (which requires crazy permits and licensing), you can't claim that your soap does anything but clean.