Almost exactly what Shunt2011 said (sorry still can't use quotes) I started out using EO and only natural colors, but the majority of people in my area want pretty colors and fairly strong scents. I make both, and yet I feel the FO pretty soaps sell better in my area. I have recently made more of the EO soaps with special ingredients, like pumpkin oil, avocado oil etc. But sometimes they are overlooked for the FO swirled soap. I don't sell much except at this time of year, and each week something else is popular, last week lavender, this week Satsuma Guava.