I had a $15 coupon at Kohl's, plus a $10 birthday coupon, plus a 30% off coupon. The Kitchen Aid stick blenders were on sale for $40. After all the discounts, I walked away with a pretty aqua stick blender for $11. I hope I like it. I have been using a Braun that I've had for 17 years and I love it. I'm just getting nervous that it is going to die one of these days, and felt it was time to get a back up.