New web site
Your site looks and works well. But, I didn't see any pricing on your soaps (sorry if I missed them somewhere else on the site);and I think that would help sales. People are reluctant to call only to find out they can't afford something, and much more prefer to see prices up front.
I agree with others that it would be nice to list ingredients. Perhaps you could have a pop up link on each soap with the price and ingredient list.
June