I use it in my lip balm, and as Susie said- it's an
AWESOME lip balm ingredient.
As for smell or scent, if you use the pure, medical-grade HPA lanolin, there is absolutely no sheepiness at all. The good news is that you can usually find the medical-grade right on your local drug-store/grocery store counter down the baby aisle amongst all the breast-feeding products. It's made by Lansinoh. It contains nothing but pure 100% medical-grade HPA lanolin without any additives. That's the kind I use in my lip balms.
If you are in business and need to use a lot of it, though, the Lansinoh can be expensive, but if you're small-time like myself and only use enough for small batches of balm at a time, the Lansinoh works out just fine. I've yet to use it in soap, but am thinking of making a small batch of shave soap with it to see what kind of difference it might make to my formula.
Before I found the Lansinoh, I used to use the NOW brand of liquid lanolin, which also felt totally awesome in my balms, but I could never use more than about 5% of it in my formula because it would start bleating, i.e., the sheepiness would start to come through if I did. lol With the Lansinoh, though, bleating is not a problem. I use it at 10% in my lip balm, or what I like to call my 'lip baaahlm' with not a bleat to be heard. lol
IrishLass