I'm a geller, although I oftentimes pour off about 3oz - 4oz of my main batter into a single cavity of a Milkyway-type mold just to see how certain formulas and/or scents/colors perform un-gelled.
I prefer to gel for a couple of different reasons:
1) My colors come out truer/brilliant/bold instead of pastel.
2) My gelled soap can be unmolded and cut a whole lot sooner compared to my un-gelled soap.
3) My gelled batches don't need to cure as long as my un-gelled batches (4 to 6 weeks cure compared to 6 to 8 weeks cure for my un-gelled soaps)
4) Ash is a very rare occurrence in my gelled soaps compared to their un-gelled counterparts. My un-gelled soaps always ash, sometimes very heavily so. In the rare times that I get ash on my gelled soaps, it's just a very light dusting that easily wipes off with a wet cloth.
As far as the quality & performance of my gelled vs un-gelled soap in the shower/bath, there is no difference between them..... at least not after each has gone through their individual, proper lengths of cure, that is.
The reason for the 2-week longer cure for my un-gelled soaps is because it takes about that long for them to catch up to the quality of performance (i.e., bubbliness, mildness, etc...) that my gelled soaps are able to exhibit in a shorter period of time.
IrishLass